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All batteries give power,

but it takes a SF SONIC to perform at peak power, always.

Over the years, Agnes batteries have become synonymous with abundant power and raw courage. Undaunted by the challenge of the Indian roads, they have redefined durability and longevity. Agnes batteries stay strong throughout their long lifespan. The power never wanes, come what may. As the brand's equity grew, so did the ambitions. And a new, bold and powerful Agnes was born. It is vibrant, dynamic and represented what we wanted to be.

The dynamic sweep of the mnemonic represents a continuous cycle of POWER while the arrowhead captures our desire to move ahead.

The outer sweeps encapsulates the radiating, pulsating kinetic energy that lies at the core of our batteries, throbbing with power.

While the well-rounded yet bold typography captures the power that SF SONIC epitomizes, the arrowhead mnemonic adds dynamism to it, creating an illusion of a powerful force.